Mode, a Layer 2 network within the Optimism Superchain, launched its mainnet in January 2024. In preparation for their $MODE token launch in May 2024, Mode aimed to recognize and incentivize meaningful contributors within its ecosystem to determine airdrop distribution for users. The challenge involved not only attracting liquidity but also collaborating closely with various protocols to create an engaging program for DeFi participants. Key questions included:

• How can a points program be built that is engaging and financially rewarding for users?
• What incentive methodologies can attract liquidity and promote DeFi activities?
• How should each protocol category be incentivized and evaluated?
• How can the ecosystem's health be measured after incentivization?

The OpenBlock platform was used to build a points program that strategically allocates financial incentives to support the chain’s ecosystem health. Mode Points function as a measure to recognize and incentivize meaningful contributors within the Mode ecosystem. These points encompass a variety of actions, such as being an early adopter, owning assets on Mode, providing liquidity, engaging with different protocols, and bringing network participants through a referral program.

By balancing both macro and micro-level considerations, OpenBlock models based on fine-tuned incentive methodologies were able to recommend incentive allocation changes to high-performing verticals, protocols, assets, and pools.

The flexibility built into the model allows it to adapt to changes in the DeFi landscape, aligning with both short-term and long-term growth objectives. To do so, OpenBlock platform ingested extensive on-chain data from Mode to track all protocols, pools, and users within the Mode ecosystem. This includes:

• DEXes
• Lending and CDP
• Perps and Options
• Mode Name Services

The Mode Sunrise Campaign was successfully implemented. Following the conclusion of Season 1 on May 7th, Mode initiated the airdrop of 500 million $MODE tokens.