Sui was launched in May 2023 as a new non-EVM chain and has now risen to rank among the top 15 chains overall and the top 5 in the non-EVM category, thanks to an incentive program. However, when it comes to incentive programs, various aspects must be considered for evaluation and growth. Simply incentivizing liquidity on the chain is not enough. Different categories of protocols, including DEX, lending, perpetual, and CDP, should be treated, incentivized, and evaluated differently to avoid promoting malicious and adversarial activities and achieve sustainable growth. The key questions are:

• What are the targets, and what metrics should be used to evaluate each target?
• How should each category be incentivized and evaluated?
• What are the adversarial activities, and how can they be disincentivized?
• How can the health of the ecosystem be measured after incentivization?
• How can the performance of the pools be evaluated to ensure incentives are aiding their growth and liquidity remains after the incentive program ends?

Sui ingested extensive on-chain data into OpenBlock platform to track all protocols, pools, and users within the Sui ecosystem. This included:

• DEXes: TVL, fees, volume, swaps, mints, burns, LP transfers and activities, LP APRs
• Lending and CDP: supply, borrow, TVL, fees, borrow and supply APRs
• Perps and Options: TVL, fees, volume, trades, open interests

For the growth of each target, different incentive programs have been developed, and key metrics have been defined to evaluate growth and performance. These key metrics and incentive programs have evolved over time as goals, objectives, and market conditions have changed.

Our products are designed to implement incentive programs that effectively discourage and prevent malicious behaviors, such as Sybil attacks, wash trading, or looping, across various categories. By leveraging several algorithms and monitoring tools, we ensure that rewards are distributed fairly and only to genuine participants. Additionally, we've implemented specialized dashboards to track the status of each type of malicious behavior, providing real-time insights and enabling quick responses to any suspicious activities.